“Wal-Mart is pushing ahead of social media-savvy retailers such as Macy’s and even Amazon and eBay, based on the initiatives it has underway. The company’s @WalMartLabs is working on a social network for in-store shoppers, Internet Retailer reports.
Consumers would be able to use their mobile phones to interact with other shoppers currently at the store, asking questions and giving opinions on products and deals. “
What I find interesting about this story is the concept of “Social Gifting”. My first pass at this concept for the auto industry would be for your facebook friends and / or twitter followers to sign into a facebook app or web app that would collect money for the purchase and / or down payment on a car. This would be an interesting app for some 13 or 14 yr old to start saving for his or her 1st car. Instead of birthday gifts they can post to Facebook and Twitter “Contribute to my car fund and ABC Motors”.
I am sure I will have more thoughts on this as I think about it more stay tuned and let me know your thoughts on this concept.